In his book, Start With Why, Simon Sinek shares the biology of why why matters. Inside that big brain of ours, we have two levels: the limbic brain and the neocortex. Our limbic brain holds the reigns of all feelings, human behaviors and decision-making. It has no capacity for language; it’s where our “gut decisions” come from. So when you do things that just “feel right,” know that that’s your limbic brain at work. Meanwhile, the neocortex is the responsible side of our brain, from where all of our rational thoughts derive. And while the neocortex can make a great argument, it turns out that the limbic brain is quite powerful, often contradicting and beating out our rational neocortex.
So now think about how this might work with your goals. Your neocortex has all the reasons why you should go to the gym, eat healthier, work harder, but your limbic brain knows what feels good. And getting up early or passing on that glass of wine doesn’t feel quite as delectable.
So, your goals have to feel good. And those feel-good goals come from giving voice to your why. When you hit on the values and emotions that drive why you want to achieve a goal, a light goes off in the limbic brain and kicks your body into action.
Learn how to set ‘Why’ goals HERE!